Achieving the impossible freezing of kamaboko! We are now able to ship in large lots, reducing transportation costs!

Company Name:

Inoue Kamaboko store

Person in charge:

Mr. Inoue

Industry:

Food processingretail industry

Frozen items:

Kamaboko

prefectures:

Kanagawa Prefecture

assignment

I want to extend the storage period of kamaboko and reduce transportation costs.

Background of considering the introduction of rapid freezer

I want to freeze it to reduce transportation costs. However, when I freeze kamaboko, I have a problem because soot gets inside.

I have always wanted to freeze kamaboko to reduce transportation costs.

You can eat kamaboko for a month, but since the meat becomes hard over time, Inoue Kamaboko has a best-before date of 3 days.

Therefore, since our company has many small customers, we had to frequently send out about 3 bottles for 3 days to each house.

However, this was a problem because it required a lot of transportation costs.

So, I thought that if I frozen the kamaboko, I would be able to send them in bulk, but freezing the kamaboko would result in soot getting into it, so I couldn't sell it.

At that time, I learned of the existence of rapid freezing, which can produce high-quality frozen food, so I consulted with Daybreak and decided to actually try freezing.

When I tried it, I was satisfied with the quality of the frozen product, so I thought it would work and decided to introduce it.

Effects after introducing rapid freezer

We are now able to ship kamaboko in bulk, reducing transportation costs.

Because the storage period has been extended, we are now able to deliver large quantities to even small customers, reducing transportation costs.

There was also another benefit to being able to rapid freezing kamaboko.

Inoue Kamaboko is sold only at the main store, but once we have started selling kamaboko in many places, people who have eaten there may even come to the main store to buy.

rapid freezing kamaboko itself is now being sold in various places.

Future outlook

We would like to further expand our sales channels by leveraging our advantage of being able to wholesale at a lower price than the transportation costs!

Since there is no transportation cost, there is no need to pass it on to the price of kamaboko, and you will be able to wholesale it cheaper than before.

In other words, it has become easier for the Inoue Kamaboko store to do business.

By leveraging this strength, we would like to increase the number of wholesalers that carry our products and have more people enjoy our kamaboko.