When rapid freezing Hachioji's famous "Ni-katsu Sando", sales increased more than 100 times due to expanded sales channels!

assignment

I want to expand sales channels with high-quality frozen products.

Background of considering the introduction of rapid freezer

I was skeptical at first, so I was surprised by the results of the refrigeration test.

JAZZ BAR & CAFE ROMAN has the famous boiled cutlet sandwich that has been enjoyed by customers for 60 years since its establishment.

Even before the introduction of rapid freezer, it was locally famous as our store's signature product, but it was only sold at our store in Hachioji.

The reason for the introduction was that we wanted to spread this across the country.

At first, I was researching freezing methods, but then I found rapid freezer online and contacted Daybreak.

The boiled cutlet sandwich contains ingredients that are difficult to freeze, so I was skeptical at first.

When I actually tested it in a test room, I found that the quality of freezing was better than I expected, and I started seriously considering purchasing rapid freezer.

In the test room, we tried freezing boiled cutlet sandwiches using three types of freezers.

Among them, the boiled cutlet sandwich frozen in the Rejoice freezer had a richer flavor and a richness that was different from freshly made, making it extremely delicious.

I felt that this would be able to do more freezing than I expected, so I decided to purchase the Rejoice Freezer RF-10, considering the price and size.

Effects after introducing rapid freezer

Now we can sell wholesale to department stores, and sales have increased more than 100 times.

Even after installing rapid freezer, regular customers say that the food is still delicious.

In addition, freezing the product greatly expanded its sales channels, and the number of ni-katsu sandwiches sold was several hundred times greater than before the introduction. As sales channels continue to expand, sales are expected to increase several thousand times.

Currently, our main sales destinations are mail order and department stores. Department stores in particular are very happy with frozen products, as they eliminate the risk of wasting them.

When frozen, the shelf life is three months, but in some cases, department stores sell more than 600 pieces a day, so it is unlikely that the product will ever reach its expiration date.

On the other hand, even if you feel like you might run out, you can just look at the sales situation and thaw your stock, so I think it makes a lot of sense.

Future outlook

We aim to turn this Hachioji specialty into a standard Tokyo souvenir!

In the future, we would like to expand our sales outlets beyond just department stores. Ultimately, we aim to make it a famous Tokyo souvenir.

To that end, we are currently preparing to increase production. However, the sauce for the boiled cutlet sandwich is a secret flavor, so I'm planning to do it first with my own eyes.