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Customers' voices

[Achieving low cost and high quality] The problems of pubs can be solved with a quick freezer!

Izakaya restaurants are probably trying various ways to keep costs down and serve delicious food.

That said, it is difficult to stabilize supplies, and it takes effort, time, and labor costs to accommodate a wide variety of menu items.

The solution to the problem of providing delicious food while keeping costs down is the introduction of deep freezers.

rapid freezing allows food to be stored for a long time while maintaining its original quality and freshly made taste. It is possible to reduce costs by reducing losses and increasing work efficiency.

Furthermore, a wide range of foods, from fresh to cooked foods, can be preserved in high-quality conditions, allowing you to serve delicious food.

We will explain in detail what kind of problems can be solved by introducing a quick freezer.

What are the challenges and problems at izakaya?

Man with headache

Difficult to obtain stable supplies

Foods that are in season may be difficult to purchase or may be expensive depending on the season. In particular, purchasing prices for vegetables and seafood are not stable depending on harvest volume.

For example, when the amount of seafood caught is large, the purchasing price decreases, and conversely, when the amount landed is small, the purchasing price increases. However, since they cannot raise the price of their food, it is difficult to make a stable profit.

In addition, in the menus that are always offered, there may be variations in quality between those that are in season and at their most delicious and those that are not in season.

Difficult to accommodate a wide variety of menus

One of the characteristics of an izakaya menu is that it offers a wide variety of dishes.

Providing a wide variety of menu items takes effort, time, and labor costs. Even if you do the preparation and work efficiently, it still takes a lot of time to serve freshly made food.

On busy days of the week and during busy hours, labor costs are high because we are busy with manpower.

Also, during busy hours, it may take some time for the food to be served after ordering, leaving customers waiting.

There will be a lot of loss

We purchase, prepare, and cook food by predicting the number of meals that will be served.
Therefore, if there are fewer customers than expected, some dishes may not be served and are lost, and conversely, if there are more customers than expected, some dishes may be sold out.

Perishable products and foods that do not have a long shelf life must be used immediately after purchase, which results in a lot of waste.

Introducing a quick freezer allows you to serve meals at reduced costs.

Izakaya waiter holding four beer mugs

What is rapid freezing?

rapid freezing is a freezing method that is different from regular freezing methods and can prevent damage caused by freezing by freezing food quickly in a short period of time.

If you freeze food using normal methods, the cells within the food will be destroyed during freezing, resulting in poor texture and flavor. However, rapid freezing allows cells to be frozen without destroying them.

Since the cells are not destroyed and are frozen in their pre-frozen state, when thawed, perishables can retain their freshness and cooked foods can retain their freshly-made taste.

A wide range of foods can be frozen, including fresh produce, cooked products, and desserts. By purchasing and storing food in bulk, cooking and storing food in bulk, you can reduce waste and reduce costs.

It also improves work efficiency, reducing labor costs and making more effective use of time.

Let's take a closer look at the benefits that come with installing a quick freezer.

Enables stable purchasing

By purchasing and storing large quantities when purchasing prices are low, you can use them when purchasing prices rise. This makes it possible to have a stable supply of food products, where the amount of harvest or catch is not stable depending on the season or weather.

In addition, you can purchase seasonal foods at their best and freeze them. We can always provide food with stable quality and good quality food.

Be able to accommodate a wide variety of menu items

You can cook in bulk and make ahead of time, increasing work efficiency and making it possible to prepare a wide variety of menus.

For example, you can now prepare and cook dishes every two days that you previously prepared and cooked every day. As a result, there are benefits such as a reduced workload and the ability to offer a menu with more items than ever before.

You will also be able to spend more time prototyping new menu items.

Can reduce food loss

By making all of your meals in one go, you can avoid having to eat half-baked foods. Even for foods that do not have a long shelf life, freezing them can extend the expiration date and reduce food waste.

In addition, you can adjust the number of items provided while checking the number of customers and how busy they are. Even if we receive more orders than expected, we can thaw and serve the food, so we don't miss any sales opportunities.

You can reduce labor costs, high heating costs, etc.

By cooking in bulk, you can effectively use the time before the store opens or when it is not busy to cook, increasing work efficiency. Labor costs can be reduced by distributing work during the busiest times.

Chain stores can also accommodate central kitchens. It is possible to prepare and freeze food in bulk at one store or factory, then reheat and serve it at each store.

Not only can you improve work efficiency and reduce labor costs, equipment costs, and high heating costs, but you can also serve food with the same taste and quality at any store.

Additionally, since there is no need to manage inventory at each store, food waste can be reduced.

Low cost and high quality can be achieved by introducing a quick freezer.

Beer mug, yakitori and sashimi

Able to provide low-cost, high-quality food

By installing a quick freezer, you can reduce costs, allowing you to serve meals at lower prices.

It is important for izakayas to offer alcohol and food at reasonable prices, but they also need to be delicious. By using a deep freezer, you can not only reduce costs but also improve the quality of your food and increase customer satisfaction.

For example, by rapid freezing seafood such as tuna and bonito, you can preserve it at a level where it can be eaten as sashimi. Compared to normal storage methods, you can maintain a much better quality.

When thawing meat, etc., drips do not appear, preventing odors and freezing burn, and allowing you to take advantage of the quality of the ingredients.

You can recreate the deliciousness of freshly made dishes in a variety of dishes, including stir-fried, boiled, grilled, and deep-fried foods, rice, noodles, bread, and even dessert menus such as cakes and Japanese sweets.

It is possible to achieve both cost and quality by solving problems such as high costs when trying to provide delicious food, or low quality when trying to reduce costs.

Another advantage is that we can provide the product immediately after receiving the order. By cooking food in bulk, freezing it, and then reheating it before serving, you can shorten the time from order to delivery.

Even during busy times, we can provide services without keeping customers waiting. Being able to eat without having to wait is an important factor that leads to customer satisfaction.

Differentiate yourself from other stores

In addition to providing high-quality food at a low cost, it is also necessary to have a concept and personality that is different from other restaurants.

Some shops have a wide variety of alcoholic beverages and serve carefully selected alcohol, while others specialize in chicken, vegetables, and seafood.
Each store has their own ideas, but rapid freezing gives the store an opportunity to express its originality and differentiate itself from other stores.

For example, we will be able to provide foods that are not commonly available or foods that are out of date all year round. If you go to that store, you can eat this dish, you can eat this food, which gives you the advantage.

Freezing allows for a stable supply, making it possible to purchase rare foods, as well as seafood that is difficult to maintain freshness and can only be found near fishing ports.

In this way, you can offer menus and special dishes that cannot be found at other restaurants, which also has the advantage of creating originality for your restaurant.

Conclusion

I believe that many people are trying to keep costs down and provide delicious food, but achieving both cost and quality is a difficult problem.

However, by introducing a quick freezer, you can stabilize supplies, improve work efficiency, reduce labor costs and food waste, and reduce costs.

In addition, we can provide you with the same quality as when we purchased it or freshly made, so you can enjoy delicious, high-quality food.

Because of these numerous benefits, quick-freezers are rapidly being introduced in pubs.

If you have not yet adopted it, we recommend that you consider it.

This article was supervised by

Masayuki Kinoshita

Daybreak CEO
Masayuki Kinoshita

The third generation of a long-established refrigeration machine shop that has been in business for 70 years. In 2013, he founded Daybreak as Japan's only company focusing on flash freezing technology and IT. The company has been introduced as a leader in food tech companies in various media and in the book "Food Tech Revolution," and is currently striving to fundamentally change the food distribution industry with "rapid freezing" at its core.

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