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[Which products are popular? ! ] Recommended frozen food ranking

There are many delicious frozen foods on the market, but do you know which products are popular?

Many people use frozen foods because they can be eaten by simply heating them up. There are many products on the market that focus not only on convenience but also on deliciousness.
You can easily recreate the authentic taste that you would get at a store at home.

We will introduce popular products from among the many frozen foods, products recommended for lunch boxes, and products recommended for pasta and rice in a ranking format.

Frozen food ranking

Frozen food sales ranking

Sales rankings to determine what products are selling well, based on the statistical results of purchasing data obtained from the receipt data of about 1 million members of the electronic receipt service "Smart Receipt®" provided by Toshiba Data. Introducing.

Data extraction conditions

  • Target period: January 2022 to December 2022
  • Target store: Supermarket

According to the original article, ``When we compared the annual sales amount for 2022 by area in East Japan and West Japan, noodles such as pasta and udon came in first place in both areas.In the West Japan area, udon came in first place, Noodles have become increasingly popular in recent years.Noodles account for about 20% of the total, which is about 18% when combined with the second-place pasta.

Next on the list are dishes that take time and effort to make, such as gyoza and fried foods. In addition, rice menus, especially fried rice, are popular as meals that can be eaten easily.

Popular product ranking by category

Furthermore, we will introduce popular products in each category in the sales ranking above. The extraction of popular products is based on the frozen food rankings as of September 5, 2023 on the ranking site "Everyone's Ranking" in various fields.

Pasta (1st place in East Japan, 2nd place in West Japan): Nissin Foods Frozen Nissin Mochitto Fresh Pasta Creamy Bolognese

This pasta is popular because the flat pasta has a chewy texture. Bolognese with ground beef and maitake mushroom cream sauce.

Gyoza (2nd place in East Japan, 3rd place in West Japan): Ajinomoto Gyoza

Gyoza is famous for its deliciousness. It comes out crispy without using oil or water, so anyone can make it without making mistakes.

Udon (4th place in East Japan, 1st place in West Japan): Table Mark Sanuki Udon
It is chewy and allows you to easily eat authentic Sanuki udon.

Fried chicken (3rd place in East Japan, 5th place in West Japan): Osaka Osho young chicken karaage
This fried chicken is soy sauce-based and has a good amount of meat. The secret ingredient, garlic, is fragrant and goes great with alcohol.

Fried rice (5th place in East Japan, 4th place in West Japan): Nichirei authentic stir-fried rice
It is difficult to make fluffy fried rice at home, but you can make authentic Chinese restaurant fried rice just by heating it up.

Japanese style side dish MIX (7th place in East Japan, 6th place in West Japan): Table Mark Gottsu Delicious Okonomiyaki
We picked up okonomiyaki here. Because it contains yam, it has a delicious fluffy texture, and it is an okonomiyaki that contains a lot of seafood.

Shumai (6th place in East Japan, 8th place in West Japan): Ajinomoto The Shumai
This shumai has chewy dough and ingredients such as large-cut bamboo shoots that blend well with the aroma of pork. The size is large enough to satisfy your cravings.

French fries (8th place in East Japan, 7th place in West Japan): Ore Aida Shredded French Fries Shoestrings
Although it is cut into thin pieces, the texture and filling are of a satisfying quality. These fries are for commercial use, so the price is low, which is a good thing.

Tea beans/edamame (9th place in East Japan, 9th place in West Japan): Nichirei Edamame
Edamame is easy to use and delicious as it can be eaten by heating it in the bag in the microwave.

hamburger (10th place in East Japan, 10th place in West Japan):Heinz Hon Demi Glace Hamburger
This is an authentic hamburger steak with a rich demi-glace sauce and juicy gravy.

Ranking of recommended side dishes for lunch boxes

90% of people use frozen foods for lunch boxes

Speaking of frozen foods, many people probably use them as side dishes for lunch boxes.

Ajinomoto conducted a survey of 112 women who make bento boxes and found that over 90% of them use frozen foods for their bento lunches.

A high percentage of people use frozen foods in their lunch boxes, with 37% of those who include them almost every time and 55% who sometimes include them.
Additionally, 23% of respondents said they had frozen all the side dishes in their lunch boxes.

As for the reasons for using frozen foods, there were many opinions such as ``It's difficult to make deep-fried foods at home,'' ``It's convenient when you don't have the main side dish,'' and ``It's useful when the color is bad.''
It turns out that frozen foods are essential when making bento boxes.

Recommended side dishes ranking

What kind of frozen foods are used as side dishes for lunch boxes? Here is a ranking of the most popular frozen foods for lunch boxes.

1st place: Fried food

Since it is difficult to fry foods at home, many people prefer to use frozen foods. Also, if you fry the food at home and pack it in a bento box, the crispy texture will be lost. However, frozen fried foods can remain crispy and delicious even after a long period of time.

2nd place: Hamburger/meat dumpling
Hamburg steak is a favorite side dish for children, but kneading the minced meat into a round shape and grilling it is time-consuming and difficult. However, frozen foods can be prepared quickly and easily.

3rd place: Shumai
Shumai is also a standard side dish for lunch boxes. Their small size makes them easy to put in lunch boxes, and many products can be defrosted naturally, so they are easy to use, which is why they are popular.

Nichirei's recommended side dishes ranking

Introducing products that Nichirei recommends as side dishes for bento boxes. There are many products that can be enjoyed by both children and adults.

1st place: Karaage chicken
The sweetness and flavored oil go well together, giving this fried chicken a mellow taste.

2nd place: Mini hamburger
A hamburger steak with a golden brown exterior and a fluffy interior.

3rd place: Beef croquette with crispy coating
It has a delicious crispy texture and is convenient because it can be defrosted naturally.

4th place: Crispy spring rolls
Delicious spring rolls with crispy skin and melty Chinese bean paste. This is a product that can be thawed naturally.

5th place: Fried mozzarella cheese and tomato wrap
A side dish for lunch boxes made with mozzarella cheese and ripe tomatoes wrapped in a pizza dough-like crust and fried.

Recommended pasta/rice ranking

pasta ranking

When you don't have the time to cook or don't have the ingredients, it's convenient to have frozen foods that you can easily make.
Here is a ranking of authentic pasta that you can make in the comfort of your own home, recommended for such times.

1st place: Nissin Foods Nissin Mochitto Fresh Pasta Series
We recommend the creamy bolognese with ground beef and maitake mushrooms, mentaiko cream with green onions and shredded nori seaweed, and tomato cream with shrimp and spinach, all of which were mentioned above. A chewy, flat, fresh pasta that is well coated with a rich sauce. The cream type is popular among the series.

2nd place: Oh My “Oh My Premium” Series
The "Oh My Premium" series is an authentic pasta with chewy noodles. The popular dish is the seafood pescatore.
, assorted vegetables, shrimp and 5 kinds of vegetable peperoncino, crab tomato cream, etc. We also recommend the ``Bacon and Spinach Rich Carbonara'', which has an exquisite bacon aroma and rich cream sauce.

2nd place: Nisshin Seifun Verna Blue Cave Series
The "Blue Cave" series is characterized by its commitment to authentic Italian taste. Popular dishes include Genovese, Bolognese, and snow crab tomato cream.

4th place: Nissin Foods “Spa King Premium” series
Spa King is well-known for its cup noodles, but its frozen pasta also has a reputation for being delicious. Recommended dish is ``Pescatore with aged sea or small pillars''.
Pescatore is loaded with seafood and has a flavor that is difficult to make at home.

5th place: Oh my "Big" series
As the name suggests, the "Big" series is a series for people who want to eat large portions. Popular dishes include carbonara, cod roe, and bolognese. Carbonara goes great with the rich sauce of bacon, spinach, and black pepper.

Rice ranking

Even in the rice menu, each manufacturer sells special products.

1st place: Nichirei authentic stir-fried rice
Fried rice with a fluffy texture made by professionals. It uses plenty of carefully selected grilled pork, and the sweet and spicy seasoning is delicious.

2nd place: Nissui grilled rice ball
It's grilled in two types of soy sauce, giving it a rich flavor. This product can be used in a variety of situations, including snacks, meals, and lunch boxes.

3rd place: Nichirei Shrimp Pilaf
Contains plenty of plump shrimp and 6 types of vegetables. The flavor of butter and the taste of bouillon create a rich pilaf.

4th place: Maruha Nichiro Grilled pork fried rice with aori stir-fry
Authentic fried rice stir-fried using a method passed down directly by head chef Rikyutan Akasaka. The juiciness and aromatic flavor of the grilled pork is delicious.

5th place: Ajinomoto The★Fried Rice
Authentic fried rice with the aroma of chili oil, green onion oil, and charred garlic. The flavor of the chargrilled pork goes well together and is delicious.

Conclusion

Frozen foods can be eaten by simply heating them up, so many people use them as side dishes for lunch boxes or as part of their daily meals.
Frozen foods are popular not only because they are convenient, but also because they are delicious.

rapid freezing technology is what makes frozen foods so delicious. rapid freezing locks in the flavor and texture, allowing you to recreate the deliciousness of freshly made food.

It can maintain its high quality for a long time, so you can easily enjoy the professional taste at home.

If you are confused because there are so many types of frozen foods, please refer to the popular frozen foods mentioned above.

This article was supervised by

Masayuki Kinoshita

Daybreak CEO
Masayuki Kinoshita

The third generation of a long-established refrigeration machine shop that has been in business for 70 years. In 2013, he founded Daybreak as Japan's only company focusing on flash freezing technology and IT. The company has been introduced as a leader in food tech companies in various media and in the book "Food Tech Revolution," and is currently striving to fundamentally change the food distribution industry with "rapid freezing" at its core.

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