[Rapid freezers in 2021] Market Trends and Customer Success Stories

Have you ever heard the term" rapid freezer "recently?
Due to the effects of the coronavirus, even if we produce food, the number of suppliers has decreased, and the food is left lying dormant with nowhere to go...
Due to the temporary suspension of Goto Travel, a number of tourists canceled their travels, and there was nowhere for the ingredients purchased at inns and hotels to go.
​The market for the food industry continues to be in a very difficult situation.

However, various companies are trying through trial and error to continue their business even under these circumstances.

In such a case, one of the methods that can be useful is a `` rapid freezer''.
​rapid freezer are highly effective in expanding the market.

Even if you have heard of it,
“Where exactly is rapid freezer used?”
“I wonder if I can use rapid freezer at my factory or shop?”
Some people may be thinking that.

This time, we would like to introduce the current market trends for rapid freezer and examples of customer installations.

This article is recommended for the following people!

• I'm having trouble finding a place to get food.
• I want to reduce food loss
• Waste loss reduction
• We are aiming to change our business model and develop new markets (takeout, sales on EC sites, etc.)

Additionally, restaurant customers basically had to use nearby commercial areas as their market.
By using rapid freezer, it is possible to turn distant commercial areas into markets.

In extreme cases, it will also be possible to sell to overseas markets.
The issue of market expansion is extremely difficult, but there are many issues that can be solved by rapid freezer.

Difference between special refrigerator and ordinary refrigerator

Some of you reading this article may have already seen the term "rapid freezing" in the news or newspapers.

However, awareness is still low, and although we use home and commercial freezers on a daily basis, what is the difference between a regular freezer and rapid freezer?
There are many people who say that.

For such people, this time we will explain in an easy-to-understand manner about "rapid freezer".
If you read this, you will be able to understand the basic points about rapid freezer!

・What is rapid freezer...
This is a machine that can pass through the maximum ice crystal formation zone of -5°C to -1°C, which is the temperature range where water in food is likely to freeze, and freeze it within 30 minutes.

Differences from regular rapid freezer
・Normal refrigerator:
When food is slowly frozen over time in a regular freezer, large ice crystals are formed as the temperature drops and the water in the food turns into ice. this Large ice crystals destroy food cells. When you thaw this food, Drips from destroyed cells water and nutrients that make food delicious. This reduces the quality of food and Deterioration of taste It leads to

・ rapid freezer:
By using rapid freezing technology, the ice crystals in cells are frozen in a small, dispersed state. This prevents food cells from being destroyed and allows food to be stored frozen while preserving its delicious taste.

Advantages of using rapid freezer

• ・Freezes at overwhelming speed and suppresses deterioration of food quality
• ・No additives required
• ・You can freeze the freshly made piping hot food to recreate its delicious state.
• ・No unevenness in quality
  *Benefits may vary depending on the type of rapid freezer

I would like to briefly introduce rapid freezer.
want to know more! If so, please download the materials from the link below.

rapid freezer market trends

Here, we will introduce the current market trends for rapid freezer.

Currently, demand for rapid freezer is on the rise.
In fact, the number of inquiries we receive per month has tripled compared to before and after the state of emergency was declared.

So, why is rapid freezer market expanding?
One factor is the coronavirus, which I mentioned at the beginning. But there are other factors as well.
This time, I will introduce three main factors.

Three major factors for market expansion

• 1. Spread of coronavirus infection
• 2. SGDs goals include food loss reduction
• 3. Increase in demand for ready-made meals

Spread of coronavirus infection

The first factor is the spread of coronavirus infection.
As I mentioned at the beginning, the food market is currently being greatly affected by the spread of the coronavirus. Additionally, the impact of the coronavirus is expected to continue for some time to come.

example)

• The number of customers coming to pick cherries has decreased, and there is a surplus of cherries produced.
• School lunches were no longer available due to school closures due to the state of emergency declaration, and a large amount of milk was left over.
• Waste loss reduction
• Due to a decrease in the number of customers visiting our stores, we are forced to consider takeout and mail order sales on e-commerce sites.

Such···

Due to the coronavirus, it has become difficult to continue business as usual, and we have had to take measures.
We are currently receiving an increasing number of inquiries about rapid freezer as they are an effective solution.

This is the first factor.

SGDs goals include food loss reduction

The second factor is that food waste is being raised as a problem around the world.

Have you ever heard of the term SGDs?
SDGs is an abbreviation for "Sustainable Development Goals" and was adopted by the United Nations in 2015. There are 17 international goals to be achieved by 2030.

Among the 12th goals is ``Responsible production and responsible consumption.''
To achieve this goal, it is necessary to reduce food waste.

In fact, approximately 6 million tons of food is thrown away every year in Japan, which has become a problem.

To solve this problem, companies are taking various initiatives to reduce food loss.

The need for rapid freezer is increasing as one way to reduce food loss is by using rapid freezer.

Increase in demand for ready-made meals

The third factor is that ready-made meals have become an established part of people's lifestyles.

Ready-made meals refer to taking out side dishes, boxed lunches, etc. and eating them at home.
Although the spread of coronavirus infection, which has increased demand for ready-made meals, is one of the factors, the ready-made meals market has been on the rise since before the coronavirus outbreak.

Factors behind increased demand for ready-to-eat meals

• ・Increase in nuclear family households
• ・Increase in the number of working women
• ・Increase in the elderly population

More and more people are buying ready-made meals and eating them easily at home. As a result, the ready-made meal market has expanded, and delicatessen stores, convenience stores, and major chain bento shops are focusing on developing and selling ready-to-eat meals.

rapid freezing allows you to freeze freshly made products while still hot, or freeze freshly caught products, so you can always provide your customers with products in a delicious state.

This is why demand for rapid freezing is increasing in the ready-to-eat meals market.

The market for rapid freezer is expanding due to the combination of factors such as the spread of coronavirus infection, reduction of food loss, and increase in demand for ready-made meals as introduced above.

Successful examples using rapid freezer ~Examples of new market development~

Even though the demand for rapid freezer is increasing, many people may be wondering, ``Can I use rapid freezer properly in my own place?''

Therefore, this time we would like to introduce three successful cases using rapid freezer.

Agriculture

Customers who operate farms had the following concerns.

“Although the quality is good, the yield is large and a large amount is thrown away.”

Many of you may have seen the news recently that the prices of vegetables are falling.
This is against the backdrop of sluggish demand for eating out due to the spread of the coronavirus.
This may be a boon for consumers' household finances, but it is causing problems for producers.
Furthermore, not only are the prices of vegetables falling, but a large amount of vegetables that cannot be harvested over time are being discarded.

In times like these, rapid freezer can be helpful!

Although it requires some extra effort, rapid freezing the harvest allows for long-term preservation.

Effects obtained

• ・Reduce large amounts of waste
• ・Stable supply throughout the year, even outside of the peak season
• ・You can sell harvested products even in seasons when they are not normally available, increasing selling prices and increasing sales.

You can get the same effect as above.

restaurant

Customers who run restaurants had the following problems.

“With the expansion of the ready-made meal market and the increase in time spent at home, the number of customers visiting stores has decreased.”

rapid freezer can help here too!

By freezing freshly prepared food in rapid freezer, you can maintain the quality of the food while allowing customers to enjoy the taste of the restaurant at home.

Effects obtained

• ・Expand sales channels outside of stores
• ・Differentiation from surrounding shops
• ・Reduce labor costs by preparing in advance

You can get the same effect as above.

Import/export industry

Customers involved in the export industry had the following concerns.

“We want to deliver high-quality Japanese ingredients to other countries with the same taste, but the quality deteriorates when frozen.”

rapid freezer can help here too!

By flash-freezing freshly harvested ingredients using a flash rapid freezer, it becomes possible to deliver Japanese ingredients to overseas markets while preserving their freshness and quality.

Effects obtained

• ・Expand the Japanese taste to overseas markets
• ・Reducing shipping costs by transporting large quantities

You can get the same effect as above.

Conclusion

How was it?

Read this and you might be able to use it at home! If you feel this way, please feel free to contact us!

Also, what about my industry? Can my food be rapid freezing? Any consultation is also very welcome.

There are various freezing methods available for rapid freezer, such as liquid freezers that rapid freezing food by immersing it in liquid at about -30°C, and air blast freezers that rapid freezing food with cold air at about -30 to -40°C. there is.
In addition to freezing methods, we have a wide variety of products, from the newest to second-hand, from cheap to expensive, and from small to large.
Also, different rapid freezing devices are compatible with different ingredients.
We are the only trading company in Japan specializing in rapid freezer, and have a track record of consulting with over 10,000 companies. We can advise you on how to use rapid freezer that is suitable for your food, and we can also make suggestions about what kind of rapid freezer is suitable for your food.
You can tour our rapid freezer and conduct freezing comparison tests at our showroom, so if you are considering rapid freezer, please feel free to contact us.

In addition, many customers have recently installed rapid freezer using subsidies.
We also provide subsidy application support services.
If you would like to apply for a subsidy but are not sure where to start, please contact us.