[Great at sushi restaurants! ] How to increase sales by rapid freezing sushi

However, by using the latest freezing technology, it is possible to keep fish as fresh as raw fish and retain its delicious taste even after thawing.
If you install rapid freezer at your sushi restaurant, you can enjoy various benefits such as expanding your sales channels.

Here we will explain what the latest freezing technology is, its benefits for sushi restaurants, and introduce examples of sushi restaurants that have actually introduced it.

A must-see for those who are interested in freezing technology or those who want to start a new business at a sushi restaurant!

How to freeze sushi deliciously

The flavor escapes in a regular freezer.

As I mentioned at the beginning, many people think that freezing sushi will reduce its flavor.
It's true that if you freeze fish in a regular commercial or home freezer, it won't taste as good.

So, do you know why it doesn't taste good anymore?

This is because the ice crystals grow larger as freezing takes longer, and the larger crystals damage the fish cells, causing the flavor components to flow out.

You often see fish in the fish section of supermarkets that have a red blood-like liquid flowing through them after being thawed.
That liquid is exactly the ``umami component that flows out''.

The umami flavor is lost during the slow freezing process, which gives rise to the idea that ``freezing = not delicious''.

Can be frozen deliciously with rapid freezing

However, since fish can be frozen rapidly using rapid freezer, when the fish is frozen, it does not create large ice crystals, but instead creates fine ice crystals. In other words, it is possible to freeze fish cells without the ice crystals damaging them.

Since the cells are not damaged, it is possible to freeze the food while preserving its delicious flavor.

Please take a look at this article, which describes how sushi was subjected to a freezing test in a test room where freezing tests can be performed using the three types of rapid freezer that we handle.
The results are so high that you can't tell which is fresh and which is frozen.

Advantages for sushi restaurants of rapid freezing sushi

In this chapter, we will explain what happens during rapid freezing.
Please take a look at the three major benefits.

Expand sales channels by rapid freezing

The first advantage is that you can expand your sales channels.
This is probably the biggest benefit.

Originally, sushi was a business model in which the ingredients were purchased at a sushi restaurant, made into pieces, and then served to customers on the spot.

However, by rapid freezing sushi ingredients and rice balls, it is possible to distribute sushi made in stores without changing its taste, and it is now possible to sell it by mail order. We can deliver it to consumers nationwide.

Additionally, since it can be stored for a long period of time, it becomes possible to export it by ship not only across the country but also overseas. If you expand your sales channels overseas, your sales will increase significantly.

rapid freezing can be a great weapon just from the perspective of expanding sales channels.

Cost reduction

The second advantage is cost reduction.
Freezing can reduce various costs.

One of the costs that will be reduced is purchasing costs due to purchasing in large quantities.

By using rapid freezing technology, we can purchase large quantities of fish at once. By doing so, you can purchase fish at low prices when the catch is high, and cover the price of fish that would have skyrocketed during recessions, thereby reducing purchasing costs.

In addition, if you purchase items each time, the purchasing procedure takes time, so purchasing at once can reduce time costs.

You can also reduce food waste by rapid freezing leftover ingredients.

In this way, the introduction of rapid freezer will lead to cost reductions at many sites.

Always offering seasonal ingredients

The final benefit is that by keeping the fish in a delicious state through rapid freezing, we can offer seasonal ingredients such as red-throated black-throated sea bream, yellowtail, and red sea bream to our customers throughout the year.

Being able to serve fish that is at its most fatty and delicious in the off-season in a delicious state will differentiate us from other sushi restaurants and will surely please our customers.

I hope you understand that rapid freezing has many benefits for sushi restaurants.

Example of introducing rapid freezer at a sushi restaurant

Case study of “Otaru Dining” in Hokkaido

Source: http://www.otaru-dining.co.jp/corp/business/strongpoint/index.html

Otaru Dining in Otaru, Hokkaido has introduced a unique freezing technology.
Otaru is famous for its delicious sushi, and this company, which is said to be a sacred place for sushi, was one of the first to turn its attention to freezing technology and has succeeded.

We sell frozen sushi using our unique freezing technology that allows sushi ingredients and sushi rice to be frozen at the same time and thawed immediately.

We have secured a wide range of sales customers, including ready-made meal and restaurant businesses, nursing care providers, and overseas businesses, and are a perfect example of the expansion of sushi sales channels.

As for our overseas business, we have received high praise mainly in Europe and America, and we are also active in our mission of promoting sushi, which is a part of Japanese culture, to the world.

Yonego, a bento shop in Tottori Prefecture, was the first company in Japan to make frozen mackerel sushi.
Although we are a bento shop, we would like to introduce you here as a pioneer of frozen mackerel sushi.

Yonego used to sell ekiben and other goods as a regular bento shop, but he wanted to expand nationwide, leveraging his mackerel sushi called Gozaemon Sushi, which sells 700,000 pieces a year.

Therefore, they decided to rapid freezing Gozaemon Sushi and sell it nationwide.
As a result, about 80% of our customers are now from outside the prefecture, and our strategy is proving to be a great success.

At Yonego, it is said that the thawing method makes the food taste better than raw.
By setting the thawing temperature to a low temperature, starch and protein are broken down, resulting in sushi that is even more flavorful.

There are cases like this where frozen food outperforms fresh food.

Matsuba Sushi is a long-established sushi restaurant in Hyogo Prefecture.
A long-established sushi restaurant that has been loved by local people for 77 years has decided to launch a new project in hopes of letting more people know the taste of Matsuba sushi.

Matsuba Sushi's signature product is ``Chikamatsumaki,'' a giant thick roll with a diameter of 10 centimeters made using conger eel from Akashi.The project aims to promote this ``Chikamatsumaki'' nationwide and expand it nationwide. is.

We decided to consider rapid freezing as a means of distribution, and we tested rapid freezer in our test room.

By using rapid freezer, you can freeze food while preserving its deliciousness without sacrificing quality.
Matsuba Sushi plans to utilize this freezing technology to sell delicious Chikamatsumaki online and expand nationwide.

Conclusion

What did you think.
I hope you have understood that the latest rapid freezing technology is bringing great benefits to the expansion of sales channels and management of many sushi restaurants.
rapid freezer can support our big dream of expanding our ``proud sushi'' nationwide.

We also hope that you can feel that we are playing a role in spreading Japan's sushi culture.

Whether you are currently thinking of expanding your sushi restaurant nationwide, expanding overseas, or wanting to start something new, if this article has piqued your interest, please be sure to check out our rapid freezer Please consider introducing it.