[Increase sales! ] Three reasons why ramen restaurants should install rapid freezer

Estimated reading time: 5 minutes 10 seconds

Ramen has now become Japan's national food, but did you know that rapid freezer have appeared and are becoming more popular in the ramen market?

Many people may feel uncomfortable about freezing ramen, but I will show you that there are actually some great benefits to it.

This is a must-read for anyone who wants to share their unique ramen with more people and expand their business.

Please take a look.

Current status of the ramen industry

“Specialty” ramen

As I wrote at the beginning, there is currently a ramen boom in Japan, and the market size is increasing year by year.

Currently, it is said that there are nearly 40,000 ramen restaurants across the country, and the market size is said to be approximately 600 billion yen.
Why has ramen become so popular?

One answer to this question is diversity.

Ramen comes in a variety of flavors depending on the region and store.
There are many types of soups such as soy sauce, miso, salt, and pork bone, and noodles such as thin noodles, thick noodles, and extra-thick noodles.
I think every Japanese person knows that there are ramen that have become famous in regions such as Sapporo, Hakata, Choshu, and Yokohama.

Furthermore, I think there are many people who try to compete by creating ramen with various surprising characteristics to differentiate themselves from other ramen shops.

Indeed, each store has different ``commitments,'' and a variety of ``commitments'' exist all over Japan.

Because each restaurant has its own specialties, Japanese people want to enjoy a variety of ramen, and this is why the ramen market has become so large.

Simplifying the increasing number of ramen making processes

Ramen is becoming more and more popular in Japan, and at the same time, it can be said that ramen is gradually becoming more popular.

Due to demand all over the country, various ramen shops are aiming to expand nationwide, and the recent trend is to open many stores.

In support of this movement, services have been created that sell frozen noodles to ramen shops and outsource soup services.

In this way, an increasing number of ramen restaurants are accelerating their store expansion by simplifying the cooking process.

However, I would like to emphasize "commitment". Many people who want their ramen to be eaten by many people may be reluctant to have other vendors make the noodles and soup for them.

So, from now on, we will introduce the benefits of making ramen using rapid freezer for those who want to stick to their "commitment" and increase sales by opening more stores.

Three benefits for ramen restaurants to install rapid freezer

Achieving freshly made ramen even though it is frozen

The first advantage is that by rapid freezing, you can create delicious ramen that is almost as good as ramen made with fresh noodles or freshly made soup.

We actually performed rapid freezing demonstration of customers' noodles in our test room to verify this.

This is a summary of the customer's impressions.

1. Maintains firmness
2. The noodles won't cut
3. Almost the same as fresh

You can see that high-quality frozen food is produced.

If you want to know how such high quality freezing is achieved,
⇒ rapid freezing is the solution! Useful freezing techniques to know
Please visit the page.

Of course, you can also freeze soup, not noodles, without losing its deliciousness.

High-quality freezing technology that is as good as fresh ramen will be a very powerful ally when it comes to providing ``specialty'' ramen.

Reduce delivery time to customers and increase turnover rate

The second benefit is that by reducing the time it takes to serve ramen, you can increase your customer turnover rate.

The time it takes to boil fresh noodles varies depending on the thickness of the noodles, but it is usually around 1 to 3 minutes.
In comparison, rapid freezing noodles take about 30 seconds to cook.

Being able to shorten this time is a huge benefit.

During peak hours, frozen noodles can be boiled instantly, reducing the time it takes to deliver ramen to customers.

As a result, the amount of time each customer spends on your site will decrease, increasing your turnover rate.

In this way, by introducing rapid freezer, you can increase the turnover rate and increase sales during peak hours.

Possible to open multiple stores

The last benefit I would like to share with you is that we can assist in the development of new stores.

By rapid freezing, it becomes possible to deliver specially selected noodles and soups over long distances.

For example, like a central kitchen, the noodles and soups made by the store are made at the manufacturing base, then rapid freezing and delivered to each store, allowing them to be served at multiple stores without sacrificing the original taste. Strategies such as this are also possible.

By using these methods, you can expand your business overseas by opening stores in other prefectures and regions, or by exporting your products overseas.

By opening many stores, we will be able to deliver our special taste to more people.

In addition to the three benefits mentioned above, rapid freezing has many other benefits.
By freezing leftover food, you can reduce waste and also improve operational efficiency, which can reduce labor costs.

Introduction of introduction cases and new business

Finally, we will introduce a ramen shop that has actually installed rapid freezer and is making a success of it.

Case study of “Menya Takakura Nijo” in Kyoto

The first example I will introduce is a ramen restaurant called Menya Takakura Nijo in Kyoto.

We operate with the motto that food is medicine, and are "committed" to not using any synthetic seasonings.
They have three stores, mainly in Kyoto City, and also have one store in Taiwan.

The ramen shop also sells mail order, and has a wide variety of sales channels.

Through rapid freezing, we are able to offer products of exactly the same quality and at exactly the same price as in stores, and we are using rapid freezer to deliver our "commitment" to many people. Masu.

Case study of “Daimon” in Saitama Prefecture

The next example is a ramen restaurant called "Daimon" in Saitama Prefecture.

This ramen shop's "commitment" is,

・Homemade noodles made with wheat from carefully selected areas
・Soup made with pork bones, seafood, chicken bones, kelp, etc.

is.

They are extremely popular for their delicious ramen rather than their low-priced ramen, and they have two stores in Saitama Prefecture.

In 2015, Daimon opened its third store, Daimon Shokudo, in Hong Kong.
rapid freezer are playing an important role in these overseas store openings.

We freeze our special soup made in Saitama Prefecture using rapid freezer and export it to Hong Kong, delivering the special taste to Hong Kong.

Conclusion

I have introduced two installation examples above, and I hope you have understood that rapid freezer are extremely useful for increasing sales and expanding business at ramen shops.

Even if you are not thinking specifically about expanding your business yet, please consider the benefits listed above and if you are interested, please contact us.

We will do our best to support your business expansion.

Also, if you would like to try rapid freezing ramen, please come and see a freezing demonstration in our test room.