[Bringing fresh cakes nationwide] How to dramatically increase profits at a pastry shop?

Western confectionery shops that sell fresh sweets and other products may be struggling to keep costs down and produce delicious products in order to make a profit.

Fresh confectionery does not have a long shelf life, so there is a problem that there is a lot of sales loss, and it is difficult to make it in advance, so the work is concentrated before the store opens.
Additionally, many sweets are served chilled, and cooling takes time during the manufacturing process.

For Western confectionery shops that are facing these problems, we recommend installing rapid freezer.

By using rapid freezer, sweets can be maintained in good quality for a long period of time, leading to reduced sales losses and improved work efficiency.
Freezing also significantly extends the shelf life, allowing you to deliver your favorite products to more people.

We will introduce the benefits and solutions that can be achieved by installing rapid freezer at Western confectionery stores, as well as some Western confectionery stores that have already installed them.

What are the problems in Western confectionery shops?

Work is concentrated before the store opens.

Fresh sweets such as cakes tend to lose their freshness and do not have a long shelf life, so they must be made on the day they are sold.

It is difficult to make and store in advance, and there are many preparation and labor-intensive processes, so the work is concentrated before the store opens.
Because most of the work starts early in the morning and the working hours are long, it is difficult to create a good working environment for the craftsmen.

There will be a lot of sales loss

Fresh confectionery has a short expiration date, so if it goes unsold, there will be a lot of sales loss. Depending on the weather and season, there are times when the number of customers is high and times when there are few.

Then, there are days when there are many products that go unsold and days when there are many products that are sold out, making it difficult to predict sales.

In addition, demand is high during Christmas and other times, so normal production volume may not be able to keep up, resulting in missed sales opportunities.

It takes time to cool down

Many sweets are served after being chilled, and it takes time for them to cool down. Puddings, mousses, chocolate cakes, cheesecakes, etc. are steamed or baked and then served chilled.

Also, since the sponge dough is decorated after it has cooled, it requires cooling time.

If it takes a long time to cool down, there will be time lost before the next work can be done, which will reduce work efficiency.

What can be solved by introducing rapid freezer

Advantages of rapid freezing

rapid freezing is a freezing method that is different from regular freezing methods and can prevent damage caused by freezing by freezing quickly.

When you freeze sweets using the normal method, ice crystals grow as the water inside the sweets freezes. As a result, the moisture will be removed and the fats and oils will separate, resulting in a loss of texture and flavor.

However, rapid freezing allows you to freeze the food quickly, so you can freeze the ice crystals while they are still small.

As a result, you can prevent the sponge from becoming dry and the mousse from sinking. Since it maintains the quality of freshly made food, you can recreate the fluffy texture, smooth texture, and freshly baked aroma when thawed.

Can reduce loss

You can freeze a variety of sweets such as baked goods, pudding, and sponges. Since we can manufacture products according to the number of customers that day, we can avoid producing unsold or sold-out products.

Also, since you can save it, you can respond to sudden reservations or orders, or during periods of temporary high demand such as Christmas. You can produce more products during periods of high demand and never miss a sales opportunity.

Furthermore, since you can make and freeze food in bulk, you can eliminate the need for half-baked ingredients, reduce raw material loss, and make inventory management easier.

Increases work efficiency

You can create and save them all at once, increasing work efficiency.

Since you can use your free time effectively, you can shorten the preparation time and lighten the work before opening. It is possible to shorten the working hours of craftsmen and improve the working environment.

Also, some rapid freezer have a rapid cooling function. Freshly baked cakes and freshly made puddings can be cooled without pre-cooling, reducing cooling time.

Additionally, there are hygiene benefits as well. Bacteria breed easily between 10℃ and 60℃, so if you leave cooked sweets to cool, there is a risk of food poisoning.

However, by cooling the baked sweets immediately, there is no need to worry about hygiene and the quality will not deteriorate. Rapid cooling and rapid freezing prevents the growth of bacteria and allows for efficient production of high-quality sweets.

The expiration date is extended, allowing more people to enjoy it.

Fresh sweets tend to lose their freshness and don't last long, but freezing them greatly extends their shelf life. Products that could previously only be sold in stores can now be sold online.

It can be distributed even to people who live far away from the store, allowing more people to enjoy it.

We can provide more delicious products

Depending on the type of sweets, some sweets become better when left for some time rather than freshly made. Baked goods in particular can become dry when they are just baked, so they become moister if you leave them for some time.

Pound cake, cheesecake, chocolate cake, etc. can be served at their best by leaving them out until they are ready to eat.

However, if you leave it as is, there is a risk that the flavor and freshness will deteriorate and bacteria will grow. rapid freezing allows you to lock in the original deliciousness of sweets without worrying about hygiene.

Since the ice crystals can be frozen while still being small, they can be prevented from drying out and the cake can have a moister texture.

Western confectionery stores that have installed rapid freezer

Introduction example at “Kineya”

Kineya, a confectionary shop in Yamagata Prefecture, has started selling frozen cakes in order to deliver the popular cakes sold at its stores to as many people as possible.

We use freshly caught eggs, rich high-quality fresh cream from Hokkaido, and carefully selected ingredients to deliver cakes that are painstakingly made by our craftsmen to customers all over the country.

Because cakes have a short shelf life, it is difficult to sell them to customers who live far away from the store. However, freezing it extends its shelf life and allows it to be sold to a wider range of people.

However, when frozen, the texture and flavor of the sponge deteriorate, making it difficult to deliver the deliciousness of freshly made sponge cake.

rapid freezing allows us to maintain the freshness and quality of freshly made cakes for a long period of time, making it possible to provide products nationwide with the same quality as cakes sold in stores.

Conclusion

rapid freezing allows you to maintain the same quality as freshly made food for a long period of time.

As a result, many benefits arise, including improved work efficiency, reduced waste, and the ability to extend shelf life.

This will allow more people to enjoy our carefully selected cakes and specialty sweets.

Using rapid freezer has benefits in terms of cost and quality, so if you haven't tried it yet, why not give it a try?